Second in a two-part examination of the social technology tools that can be deployed in the service of an association event. What happens in the months after an association event, like a tradeshow, convention or fly-in, is critical to building brand and perceived long-term value. It is an expensive mistake to believe the only value of an event occurs during the actual onsite portion. A previous column (published May 18) discussed how social tools and concepts can be used to create new connections and dynamics before—and during—meetings and events. Going forward, let’s take a look at additional ideas that can be applied afterward. The TED Conferences, the legendary… Read More